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Why Directory Submission

To increase visibility online is the core of every online business marketing strategy. Driving traffic to your website and getting noticed by search engines takes a lot of time and effort.

Most users search with keyword/s related to your business (unless you are amongst the few to own a popular brand name) and it is important to rank for relevant keywords in order to drive organic traffic to your site. As experienced webmasters, you might already know search engine optimization is the way to do this.

Another point to remember is that directories are generally managed by an editor. It is this editor who will find a relevant category after going through your submission a determining its category based on a number of factors. So, before the users go through it, it is first sent to an editor. This gives it reliability.

You might also know that link building is a key aspect of SEO and there are several ways of building links to a site. Did you know that submitting your site to quality directories online is a legitimate and effective way to build a solid profile of links to your site and consequently improving your chances of ranking higher on the search engines? In fact, very recently an ex-Googler even admitted that directory submissions are still important from a link building perspective.

Here’s a quick summary of the benefits of submitting your links to web directories:

Directory submissions give you one-way links Search engines give importance to the number of inbound links to your site and from web directories you get one-way inbound links. Web directories, while including your links, don’t expect you to put their link on your website. Search engines discourage link-exchange tactics but they consider one-way inbound links with high regard.

Directory submissions allow the anchor text of your choice When you submit your links to web directories they allow you to enter a site title (site title is different from the URL) that can contain your keywords. This generates SEO anchor text for you and this helps you improve your search engine rankings.

The organization of web directories make people find the right links under the right categories. Even if you, inadvertently of course, submit your link under a wrong category, there is a great possibility that the human editor will place your link under the correct category.

So you see there are overwhelming reasons to submit your links to the various web directories. You should either do it yourself or assign the task that does directory submissions professionally — it’s worth the cost.